Marketing and psychology interweave. Why? Simply because marketing is the system and the method we use to price,…
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Many pharmacies use discounts on consumer products to attract new customers and, consequently, to increase sales. This short-term…
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Personalized communication and promotion are the key words for a pharmacy’s growth. Your marketing plan should be composed…
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Loyalty programs, very popular nowadays, are based on a simple principle. The pharmacy rewards its loyal customers and…
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Have you ever wondered how do customers reach the final decision of buying a product? According to medical…
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Effective communication with the existing and the potential audience is the pillar of success of a pharmacy. Nowadays,…
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Modern businesses need to have in-depth knowledge of their customers and thorough understanding of their expectations. They also…
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Certain pharmacists, trying to cope with the increased competition, overestimate their resources and, sometimes, exaggerate about the abilities…
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Pharmacists very often get obsessed with increasing their clientele. Many of them adopt a common misconception that once…
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Quite a few pharmacists feel embarrassed when they have to deal with impatient or dissatisfied customers, who feel…
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