/Branded Loyalty
Program Set up
Project for the implementation of the pharmacy’s promotional program by developing at the same time the company’s brand identity. The objective is to set a customer – centric and creative approach, laying the groundwork for future communication and promotional activities which will boost the pharmacy’s visibility.
/ Objective /
- Differentiate the communication strategy compared to competition
- Promote founder’s image in a contemporary creative approach
- Customer monetary rewards according to their purchases
- Keep track record & nominal sales record
- Separate loyal from potential customers
- Set a stable commercial policy for parapharmaceuticals
- Price reduction of discounts
- Develop third – parties cooperation
/ Brand Identity
- Brainstorming process with the pharmacy founder and the creative team
- Conceptualization and design of creative approaches
- Definition of fonts, colors and advertising texts
- Finalization of the corporate identity
- Design of the basic communication and packaging materials
- Delivery of files to the print shop and usage specifications
/ Usage & Adaptations
Corporate identity specifications can be used in the future to promote the company’s branding effectively, with the appropriate adjustments to:
- Internal and exterior point-of-sale signage (concept store)
- Product and corporate promotional actions
- Private label products
- Promotion of the laboratory unit
- Web, social media & e-mail communication
- Nominal recording of the promotional print distribution
- Liaise the pharmacy with local businesses
- Social Media
/ Loyalty Program Design & Personnel Training
- Fixed commercial policy for parapharmaceuticals
- New member registration process and initial membership privileges
- Points collection and redemption systems by purchase
- Terms and conditions of use of loyalty program
- Software consulting customization
- Graphic design
- Creation of promotional materials for advertising purposes
- Customer service training
- On-site staff training
- Pharmacy support and consulting during the first implementation period
/ Usage & Adaptations
The loyalty program can support the commercial and advertising needs of the pharmacy, through the appropriate adjustments.
- More points to be credited in targeted brands and companies on various periods of the year
- Generous reward for targeted customer segments
- Increase customer number and attract new target groups
- Acquisition of a parallel commercial online shopping channel
- Promotion of pharmacy services
- Staff evaluation on customer service
- Reduction of redemption costs through offset actions
- Nominal recording of the promotional distribution
- Liaise the pharmacy with local businesses
- Social media
/ Result /
- Personalized and branded image
- Increase of sales and new customers
- Develop loyalty and customer engagement
- Differentiation compared to the discount policies of the competition
- Effective customer service according to buying behaviour
- Precision data for decision making
- Customer club for targeted communication
- Laying the groundwork for applied marketing activities
- Connection with online media and other companies