/ Private E-Commerce Service
for POS Customers:
Development & Marketing Management
Simultaneous activity of the online pharmacy with controlled access. Targeting on retail customers (B2C) who are members of the loyalty program & consumers working in companies cooperating with the pharmacy (B2Corp).
/ Objective /
- Seamless shopping experience
- Protection of the online commercial policy against malicious competition
- Direct communication between pharmacy business and customers
- Customer expansion (in number and locations)
- Increase of average customer spending
- Management of telephone orders
- Approach of customer segments using differentiated commercial policies
- Experience of a wider product range
- Increase of customer mobility between the pharmacy’s sections
/ Capabilities
The e-channel navigation and access environment is separated into Public and Private Sections.
Public Section
Free access.
- Pharmacy corporate communication in branded environment
- Presentation of promotional actions
- Informative articles in blog environment
- Request for access to the Private Section for Loyatly Program members
- Online registration to the Loyatly Program
- Login environment in the Private Section
Private Section
Private access only to Loyalty Program members.
- Customised communication while browsing
- History of purchases and other data of the loyalty program
- Products presentation with multiple categorization and filtering levels
- Multiple commercial policy management tools
- Automated procedures for further customer reward
- Management of the commercial policy for various Shoppers groups
- Online chatting and file uploading tools
/ Services
Pharmacy Customization
The service is provided by the online platform
developed by Pharmacy2020. It is customized to meet
the needs and the custom domain of the pharmacy.
- Custom creative design according to the brand name specifications
- Text and photograph services for the needs of the corporate communication
- Development of a fixed commercial policy using the loyalty program
- Terms and conditions for the use of the website
- Interface with e-POS for secure online banking transactions
- Customization of transport expenses depending on target areas
- Design of consumables and packaging
- Pharmacy staff training on platform and order management
/ Marketing
E-Commerce Management
Communication and promotion of the online sales channel to existing customers is carried out simultaneously with the promotion actions physical pharmacy (extension of cooperation).
- Independent marketing plan and budget for the online channel
- Promotion through in store and web advertising channels to B2C and B2Corp clientele
- Creative design of the online channel actions
- Content and actions management through a back-end environment
- Ensure content marketing (descriptions, photos and categorization)
- Creation of articles and specific texts for use on web blogs
/ Result /
- Development of Loyalty Program
- Acquisition of an additional channel in addition to the physical one
- Web presence and remote communication guaranteed
- Customer service and extension of business hours
- Development of future pharmacy services with online management
- Serving targeted customer groups to cooperating companies