Have you ever wondered how do customers reach the final decision of buying a product? According to medical studies that are used by the science of neuro-marketing, six main stimuli influence our brain.
- Egocentricity. We pay attention to messages that make us feel safe and give us pleasure while, at the same time, stimulate our “ego” making us feel important.
- Contrast. Our brain makes use of contrasts and decodes the advantages the disadvantages of the products offered before deciding which one to choose.
- Our brain cannot process complex ideas and information. It responds directly to images and simple stimuli, looks for familiar and recognizable elements and prefers to come in contact with tangible, understandable messages.
- The beginning and the end. We keep alive in our memory the beginning and the end of an event, as the human brain tends to omit the intermediate phases. That is why the essential information have to be placed in the opening and closing of a message.
- Visualization. Images are best captured in our memory. So, if the message we want to communicate is accompanied with images, we increase the chances of capturing our target group.
- Emotional nature. The more emotional a message, the more effective.
Having these in mind, you can better understand consumers’ behavior and adapt accordingly visual merchandising, product placement and digital signage in your pharmacy.