You run your own pharmacy and you are surely aware that no business can stand out if the manager is not passionate and determined to succeed. You operate in a tough and competitive field, where you have to be continuously one step ahead of your competitors. How can you achieve that?
Lifelong education is the answer. A pharmacist has to be aware of the newest developments in his field and has to get constant feedback on the most recent achievements. Furthermore, nowadays patients are well informed and come up with specific questions, not always easy to answer. You must constantly aim at broadening your services and expanding the range of your products, while having in mind to effectively communicate your pharmacy.
When serving your clients you have a first-class opportunity to inform them about the quality services and products your pharmacy provides. Never forget that the first thing consumers rate is you and your staff. Do not hesitate to speak highly about your pharmacy and the sophisticated services it offers, informing and promoting it at the same time.
Building a personal relationship and bonding with your customers is the stairway to success. Make them believe that you know them one by one, that you care about their needs and you aim at satisfying them; that is how a pharmacy multiplies its loyal customers, increases sales and becomes a healthy and sustainable business.