You have your own pharmacy. What’s next? 1201 631 Pharmacy2020

You have your own pharmacy. What’s next?

You run your own pharmacy and you are surely aware that no business can stand out if the manager is…

Women, Consumer Behavior, Pharmacy: a dynamic triangle 1200 631 Pharmacy2020

Women, Consumer Behavior, Pharmacy: a dynamic triangle

Pharmacies nowadays have gone beyond the obvious, i.e. fulfilling prescriptions and offering health services. They offer a wide range of…

Millennial mothers: Αn interesting target group for your pharmacy 1200 631 Pharmacy2020

Millennial mothers: Αn interesting target group for your pharmacy

Who are considered millennial moms? Mothers who were born between 1980 and 2000. They form a very interesting target group…

The pharmacy’s customer loyalty program 1200 631 Pharmacy2020

The pharmacy’s customer loyalty program

Have you ever wondered if you reward your frequent shoppers and loyal customers or how you can grow your customer…

How can I offer the best possible service? 1200 631 Pharmacy2020

How can I offer the best possible service?

Modern pharmacies have gone beyond providing medicines or high-quality consumer products. The main concern for the pharmacist and his staff…

Corporate identity helps differentiate the pharmacy from competition 1200 631 Pharmacy2020

Corporate identity helps differentiate the pharmacy from competition

Until lately, we used the word “pharmacy” to describe a category and not a particular store. So why are we…

Caring for my clients 1200 631 Pharmacy2020

Caring for my clients

The pharmacist-client relationship has shifted from just selling medicines to the creation of a personal relationship and an excellent customer…

Boost both physical & online sales 1200 631 Pharmacy2020

Boost both physical & online sales

Pharmacies are looking for ways to offer their customers a pleasant and seamless shopping experience, either through their physical store…

Satisfied customers lead to increased sales 1201 631 Pharmacy2020

Satisfied customers lead to increased sales

Satisfied customers mean two things for a pharmacy: first of all they are loyal and, secondly, they are willing to…

Put in place an active marketing plan for your pharmacy 1200 631 Pharmacy2020

Put in place an active marketing plan for your pharmacy

Personalized communication and promotion are the key words for a pharmacy’s growth. Your marketing plan should be composed of applied…

Do not give promises that you cannot deliver 1200 631 Pharmacy2020

Do not give promises that you cannot deliver

Certain pharmacists, trying to cope with the increased competition, overestimate their resources and, sometimes, exaggerate about the abilities of their…

Increase your clients & keep the existing ones! 1200 631 Pharmacy2020

Increase your clients & keep the existing ones!

Pharmacists very often get obsessed with increasing their clientele. Many of them adopt a common misconception that once a consumer…

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