Pharmacists very often get obsessed with increasing their clientele. Many of them adopt a common misconception that once a consumer enters the pharmacy he can be considered as a permanent and loyal customer. Well, no way! A loyal customer has to be convinced about you, your products and your service constantly. Just consider how many customers have visited your pharmacy over the years and how many of them are still at your database. If every one of them remained loyal, there would be no room for new ones!
Focus on what is happening within your pharmacy. Of course, you need to address a wider audience, make use of the social media and all other means of communication available to you. But in your pharmacy you have an audience ready to come back to you again and again, if it is convinced by your excellent service and quality healthcare.
Just make use and take advantage of your key tools. Digital screens, promotional pop-ups, posters and banners are powerful means to convey messages and products. Provide quality healthcare and customized service. Satisfying a customer today is different from satisfying customers some years ago. It is not what you sell, but how you sell it. Train your staff to optimize customers’ experience in your pharmacy, because it can make a huge difference. The best advertisement of your pharmacy is what happens within it.