You have your own pharmacy. What’s next? 1201 631 Pharmacy2020

You have your own pharmacy. What’s next?

You run your own pharmacy and you are surely aware that no business can stand out if the manager is…

Online pharmacy: a phenomenon of our times 1200 631 Pharmacy2020

Online pharmacy: a phenomenon of our times

The online pharmacy is the online service of a «physical» licensed pharmacy.  The two of them can perfectly co-exist as…

Corporate identity helps differentiate the pharmacy from competition 1200 631 Pharmacy2020

Corporate identity helps differentiate the pharmacy from competition

Until lately, we used the word “pharmacy” to describe a category and not a particular store. So why are we…

Content marketing tips for your pharmacy 1200 631 Pharmacy2020

Content marketing tips for your pharmacy

You decided to communicate with your audience. You print brochures, leaflets, pop-ups, you make use of SMS, social media, newsletters.…

Commercial architecture & conceptual design 1200 631 Pharmacy2020

Commercial architecture & conceptual design

Modern pharmacies have expanded dramatically their area of interest. They have evolved in one-stop-shops which provide beauty and welfare products,…

Boost both physical & online sales 1200 631 Pharmacy2020

Boost both physical & online sales

Pharmacies are looking for ways to offer their customers a pleasant and seamless shopping experience, either through their physical store…

Private label products at your pharmacy 1201 631 Pharmacy2020

Private label products at your pharmacy

Consumers’ preference to private label products has been a clear trend in recent years, although there are still people who…

Satisfied customers lead to increased sales 1201 631 Pharmacy2020

Satisfied customers lead to increased sales

Satisfied customers mean two things for a pharmacy: first of all they are loyal and, secondly, they are willing to…

Neuro-marketing: its meaning, its value 1201 631 Pharmacy2020

Neuro-marketing: its meaning, its value

Marketing and psychology interweave. Why? Simply because marketing is the system and the method we use to price, display and…

Loyalty programs vs discounts: and the winner is… 1201 631 Pharmacy2020

Loyalty programs vs discounts: and the winner is…

Many pharmacies use discounts on consumer products to attract new customers and, consequently, to increase sales. This short-term practice is…

Put in place an active marketing plan for your pharmacy 1200 631 Pharmacy2020

Put in place an active marketing plan for your pharmacy

Personalized communication and promotion are the key words for a pharmacy’s growth. Your marketing plan should be composed of applied…

6 stimuli that determine customer’s final choice 1200 631 Pharmacy2020

6 stimuli that determine customer’s final choice

Have you ever wondered how do customers reach the final decision of buying a product? According to medical studies that…

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