/ New Pharmacy Αlliance Marketing Setup:
Local Market Research, Product Mix Consulting,
Loyalty Program Set Up & Personnel Training
Complete commercial organization of a newly established local pharmacy network, through research of the competitive & general market, organization of parapharmaceutical product mix & design of an undivided commercial policy & collective loyalty program.
/ Objective /
- Assessment of quality & commercial policy of competition products
- Finding the best product categories & brands
- Study of local businesses that contribute to the purpose of the network
- Targeting the audience through selected categories
- Development of alternative categories
- Resale of local products
- Connecting commercially the network pharmacies & establishing common clientele among them
- Monetary rewards of the customers depending on their purchases
- History & nominal sales log
- Consistent commercial policy for parapharmaceuticals
- Cost reduction of value discounts
- Developing partnerships with third parties
01/Market Research
Complete commercial organization of a newly established local pharmacy network, through research of the competitive & general market, organization of parapharmaceutical product mix & design of an undivided commercial policy & collective loyalty program.
- Natural & e-commerce research for product opportunities
- Demographic criteria for the network’s customer community
- Purchasing audience temperaments & defining educational – social level
- Type & quantity of competing businesses & commercial anchors
- Business services related to the purpose of the network
- Research of local production community products
- Researching the broader brand trend in the pharmacy channel
/ Methodology
- Οn site observation of local community & competition
- Online research & data collection
- Discussion with local consumers
- Discussion with network administrators to collect proposals of interest
02/ Product Mix Consulting & Orders Management
Supply Chain Consulting & First Delivery Guidance · Consultation of brands & product categories of parapharmaceutical mix
- Meeting with commercial representatives of product brands
- Evaluation of commercial policy & product quality
- Negotiation of trading terms – conditions of cooperation & training of personal pharmacy
- Investigate a long-term relationship of support of supplier to network
- Consulting on time ordering of products
- Determine the placement of products in each pharmacy, by managing the need for differentiation at each pharmacy location
03/ Alliance Loyalty Program Design & POS Personnel Training
Design & implementation of a common pharmacy network loyalty program, through commercial policy development, design of new member graphic materials and training of pharmacy personnel.
- Stable commercial policy for pharmaceuticals
- New member registration process & initial membership privileges
- Single point collection systems, single redemption & individual valuation methodology
- Terms & Conditions of Loyalty Program
- Customization software consulting & IT client interface
- Graphic design of new member registration supplies (print document & plastic card)
- Advertising text for promotion
- Training staff in customer service at each individual pharmacy of the network
- On-site personnel training
/ Usage & Adaptations
The Loyalty Program can support the network’s commercial & advertising needs through customizations.
- Actions of Interconnection & Integration of Pharmacy Network Clientele
- Greater seasonal point reward in targeted categories & brands
- Greater reward for targeted customer segments
- Increasing customer numbers & attracting new groups
- Acquisition of a common commercial online shopping channel to boost sales to common clientele
- Promotion of pharmacy services
- Personnel service record
- Reduction of redemption cost through countervailing actions
- Nominal recording of document distribution operations
- Pharmacy interface with local businesses
/ Result /
- Shared strategy & enhancement of networking through shared clientele, product mix & marketing policy
- Commercial competition evaluation & identifying growth opportunities
- Investing in the proper parapharmaceutical mix
- Differentiation from competition (products & discount policy)
- Define target groups of customers
- Develop a tool for loyalty & customer engagement
- Recording accurate data for business decision making
- Develop a Loyalty Club for targeted communication
- Background for launching shared marketing plan
- Ability to interface with online media & third parties