You have your own pharmacy. What’s next? 1201 631 Pharmacy2020

You have your own pharmacy. What’s next?

You run your own pharmacy and you are surely aware that no business can stand out if the manager is…

Women, Consumer Behavior, Pharmacy: a dynamic triangle 1200 631 Pharmacy2020

Women, Consumer Behavior, Pharmacy: a dynamic triangle

Pharmacies nowadays have gone beyond the obvious, i.e. fulfilling prescriptions and offering health services. They offer a wide range of…

Online pharmacy: a phenomenon of our times 1200 631 Pharmacy2020

Online pharmacy: a phenomenon of our times

The online pharmacy is the online service of a «physical» licensed pharmacy.  The two of them can perfectly co-exist as…

Music in your pharmacy? Yes, for a number of reasons 1200 631 Pharmacy2020

Music in your pharmacy? Yes, for a number of reasons

The majority of customers feel embarrassed when they enter a silent store where nothing is heard. This leads them subconsciously…

Millennial mothers: Αn interesting target group for your pharmacy 1200 631 Pharmacy2020

Millennial mothers: Αn interesting target group for your pharmacy

Who are considered millennial moms? Mothers who were born between 1980 and 2000. They form a very interesting target group…

The pharmacy’s customer loyalty program 1200 631 Pharmacy2020

The pharmacy’s customer loyalty program

Have you ever wondered if you reward your frequent shoppers and loyal customers or how you can grow your customer…

How can I offer the best possible service? 1200 631 Pharmacy2020

How can I offer the best possible service?

Modern pharmacies have gone beyond providing medicines or high-quality consumer products. The main concern for the pharmacist and his staff…

Corporate identity helps differentiate the pharmacy from competition 1200 631 Pharmacy2020

Corporate identity helps differentiate the pharmacy from competition

Until lately, we used the word “pharmacy” to describe a category and not a particular store. So why are we…

Content marketing tips for your pharmacy 1200 631 Pharmacy2020

Content marketing tips for your pharmacy

You decided to communicate with your audience. You print brochures, leaflets, pop-ups, you make use of SMS, social media, newsletters.…

Consumers’ emotional profile 1200 631 Pharmacy2020

Consumers’ emotional profile

It will not be long before salesmen in sophisticated companies will be capable to “read” and understand each customer’s emotional…

Commercial architecture & conceptual design 1200 631 Pharmacy2020

Commercial architecture & conceptual design

Modern pharmacies have expanded dramatically their area of interest. They have evolved in one-stop-shops which provide beauty and welfare products,…

Caring for my clients 1200 631 Pharmacy2020

Caring for my clients

The pharmacist-client relationship has shifted from just selling medicines to the creation of a personal relationship and an excellent customer…