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You have your own pharmacy. What’s next?
You run your own pharmacy and you are surely aware that no business can stand out if the…
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Women, Consumer Behavior, Pharmacy: a dynamic triangle
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Pharmacies nowadays have gone beyond the obvious, i.e. fulfilling prescriptions and offering health services. They offer a wide…
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Online pharmacy: a phenomenon of our times
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The online pharmacy is the online service of a «physical» licensed pharmacy. The two of them can perfectly…
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Music in your pharmacy? Yes, for a number of reasons
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The majority of customers feel embarrassed when they enter a silent store where nothing is heard. This leads…
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Millennial mothers: Αn interesting target group for your pharmacy
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Who are considered millennial moms? Mothers who were born between 1980 and 2000. They form a very interesting…
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The pharmacy’s customer loyalty program
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Have you ever wondered if you reward your frequent shoppers and loyal customers or how you can grow…
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How can I offer the best possible service?
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Modern pharmacies have gone beyond providing medicines or high-quality consumer products. The main concern for the pharmacist and…
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Corporate identity helps differentiate the pharmacy from competition
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Until lately, we used the word “pharmacy” to describe a category and not a particular store. So why…
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Content marketing tips for your pharmacy
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You decided to communicate with your audience. You print brochures, leaflets, pop-ups, you make use of SMS, social…
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Consumers’ emotional profile
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It will not be long before salesmen in sophisticated companies will be capable to “read” and understand each…
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