You have your own pharmacy. What’s next?
You run your own pharmacy and you are surely aware that no business can stand out if the manager is not passionate and determined to succeed. You operate in a…
You run your own pharmacy and you are surely aware that no business can stand out if the manager is not passionate and determined to succeed. You operate in a…
Pharmacies nowadays have gone beyond the obvious, i.e. fulfilling prescriptions and offering health services. They offer a wide range of consumer products of high standards for all ages and all…
Managing time, money and human resources is a critical factor for your pharmacy and we bet that you do not have the time or adequate experience to deal with all…
The design, the equipment and the furnishings of a pharmacy hold a key role in its overall performance. The concept of shop fitting, i.e. the study, design and furnishing of…
Every pharmacy, regardless of its size and commerciality, has to record its needs using statistical analysis in order to identify its strengths and weaknesses, evaluate its results and improve its…
Pharmacies have come a long way and have changed their character and function; they are now modern department stores, one-stop-shops that are expanding their area of business every day. Given…
Pharmacist, Andreas Kallivokas, writes for Pharmacy2020. The relationship between society and businesses is a complex issue. Society provides the framework within which a company operates; companies in return contribute…
The online pharmacy is the online service of a «physical» licensed pharmacy. The two of them can perfectly co-exist as long as one basic term is met: the online pharmacy…
The majority of customers feel embarrassed when they enter a silent store where nothing is heard. This leads them subconsciously to leave and look for a friendlier and more intimate…
Who are considered millennial moms? Mothers who were born between 1980 and 2000. They form a very interesting target group which differs from previous generations and calls for a different…
Have you ever wondered if you reward your frequent shoppers and loyal customers or how you can grow your customer base? A pharmacy reward program is commonplace nowadays and one…
Modern pharmacies have gone beyond providing medicines or high-quality consumer products. The main concern for the pharmacist and his staff should nowadays be how to provide the best possible service…
Very often, due to ignorance or cost parameters, a pharmacist may neglect the overall image of his store. However, electrical and electronic installation, air conditioning and lighting are key factors…
Until lately, we used the word “pharmacy” to describe a category and not a particular store. So why are we now talking about developing a corporate identity for each and…
You decided to communicate with your audience. You print brochures, leaflets, pop-ups, you make use of SMS, social media, newsletters. You are on the right track. Informing and communicating with…
It will not be long before salesmen in sophisticated companies will be capable to “read” and understand each customer’s emotional profile. According to a new approach by neuroscience, we can…
Even if you have little or no time, you should attend industry events as you need to keep an eye on new strategies and learn more for your pharmacy business.…
Pharmacists need to conduct a market research based on scientific criteria before starting their own business. One cannot rely on luck or personal estimations and considerations; the key factors have…
Modern pharmacies have expanded dramatically their area of interest. They have evolved in one-stop-shops which provide beauty and welfare products, along with health and well-being consultation. Consequently, it is of…
It is not a simple task to decide which products to put on the shelves of your pharmacy. In the first place, you have to ask yourself a few simple…
The pharmacist-client relationship has shifted from just selling medicines to the creation of a personal relationship and an excellent customer service. Satisfying a pharmacy customer today is at the heart…
Pharmacist, Andreas Kallivokas, writes for Pharmacy2020. In the fifth book of Aristotle’s “Nicomachean Ethics” there is a special mention of “economics” and its difference with what we could call today…
Pharmacies are looking for ways to offer their customers a pleasant and seamless shopping experience, either through their physical store or through their website. Consumers are familiar with modern technology…
This story begins in 1906 with an economist who was observing the peas in his garden. The Italian Vilfredo Pareto, of course, was not just anyone. He was an outstanding…
The study “The Three Ds of Customer Experience” by James Allen, Frederick F. Reichheld and Barney Hamilton reveals that 8 out of 10 retailers (and pharmacists among them) believe they…
Let us make it clear altogether: this article applies to all pharmacies: small, medium, large or chains of drugstores. The collaboration with an outside human resources consultant saves money and…
All pharmacists dread extremely busy days, when the number of customers in queue is steadily increasing and the flow of work is augmenting every minute. These days are the cause…
Consumers’ preference to private label products has been a clear trend in recent years, although there are still people who mistakenly believe that these products are of inferior quality, maybe…
Satisfied customers mean two things for a pharmacy: first of all they are loyal and, secondly, they are willing to spend. We do not suggest that a pharmacist should be…
Luck and coincidence constitute, by no means, the way to success. Goal-setting is the way to get what you are aiming for, along with consistent and hard work. These are…
Marketing and psychology interweave. Why? Simply because marketing is the system and the method we use to price, display and sell products and services. And this system is based on…
Many pharmacies use discounts on consumer products to attract new customers and, consequently, to increase sales. This short-term practice is out of date, because modern pharmacists need to plan on…
Personalized communication and promotion are the key words for a pharmacy’s growth. Your marketing plan should be composed of applied actions to address the pharmacy clientele with innovative ideas, such…
Loyalty programs, very popular nowadays, are based on a simple principle. The pharmacy rewards its loyal customers and strengthens its relationship with them, thus generating more sales. A well-designed and…
Have you ever wondered how do customers reach the final decision of buying a product? According to medical studies that are used by the science of neuro-marketing, six main stimuli…
Effective communication with the existing and the potential audience is the pillar of success of a pharmacy. Nowadays, communication has to be direct and personalized. A pharmacist is rarely qualified…
Modern businesses need to have in-depth knowledge of their customers and thorough understanding of their expectations. They also need to be aware of what clients and customer chains are about,…
Certain pharmacists, trying to cope with the increased competition, overestimate their resources and, sometimes, exaggerate about the abilities of their staff or their suppliers. “We will bring it to you…
Pharmacists very often get obsessed with increasing their clientele. Many of them adopt a common misconception that once a consumer enters the pharmacy he can be considered as a permanent…
Quite a few pharmacists feel embarrassed when they have to deal with impatient or dissatisfied customers, who feel that the level of service is below their expectations. Indeed, the increasing…
Visual merchandising is one of the key tools of business promotion and it is used to attract customers and increase sales. This rule applies to modern pharmacies as well, so…
We will use the words of Steve Jobs, whose genius and brilliant ideas, as implemented in the Apple products, changed the world and the way we live: “Companies”, he said,…
Pharmacist Konstantinos Kakonikos writes for Pharmacy2020 I recently saw the following question at one of my accounts at the social media: “Two of my clients buy one drug package every…
Evaluation is a necessary procedure for any modern pharmacy. In fact, it is the cornerstone that defines its value, its strengths and weaknesses, its advantages and disadvantages compared to competition,…
A crisis is always unpredictable, it causes disruption of the smooth and seamless operation of a pharmacy and can damage its reputation towards its patients and clientele. So, a crisis…
Pharmacies had so far been identified in the consumer’s mind with a certain image: a store that supplies medicines and certain health products, which cannot be found elsewhere. No doubt,…
Why should patients and consumers prefer your pharmacy over your competitor at the corner? Some of the key factors which will help you set yourself apart from the competition is…
Pharmacies are part of the digital age and its technological marvels that make life easier for millions of consumers. Statistics have proven that info and short videos presented through advertising…
Have you ever wondered whether offering discounts is a good marketing policy for your pharmacy? The answer is “no”. In the long run, a pharmacy has no benefit from a…
Medicines continue to be a vital revenue, but they can not ensure your pharmacy’s growth and sustainability. Maximizing the sales of non-pharmaceutical products can. Here’s a what-to-do-list before you start…
Is there a coherent logic in placing the products in your pharmacy? How did you choose the colors and the lighting? Do you have complete control of the overall setup?…
Pharmacy, a complex business unit that combines traditional and modern operating conditions, has to create and adopt its own vision and strategy in order to survive and keep growing. Every…
You have decided to start your own pharmacy and now it’s time for you to put in place a robust business plan which will focus on financing, strategic alliances, key targets…
Pharmacists tend to keep a constant eye to sales, gross margin or net profit, but what about customer satisfaction? Customers are in the heart of the pharmacy’s operation; they are…
Successful businesses often arrive at a peak; they have no longer the dynamics or the means to continue expanding and growing. It is a decisive and critical point which requires…