• All
  • Businessman
  • Pharmacy
  • Staff
  • Promotion
  • Consumer - Patient
  • Customer Service
  • Modern Consumer
  • Loyalty
  • Atmosphere
  • Market Trends
  • Consumer Rewards
  • Products
  • News
You have your own pharmacy. What’s next? 1201 631 Pharmacy2020

You have your own pharmacy. What’s next?

You run your own pharmacy and you are surely aware that no business can stand out if the manager is not passionate and determined to succeed. You operate in a…

Women, Consumer Behavior, Pharmacy: a dynamic triangle 1200 631 Pharmacy2020

Women, Consumer Behavior, Pharmacy: a dynamic triangle

Pharmacies nowadays have gone beyond the obvious, i.e. fulfilling prescriptions and offering health services. They offer a wide range of consumer products of high standards for all ages and all…

Why your pharmacy needs a business consultant 1200 631 Pharmacy2020

Why your pharmacy needs a business consultant

Managing time, money and human resources is a critical factor for your pharmacy and we bet that you do not have the time or adequate experience to deal with all…

Tailor-made pharmacy furnishings 1200 631 Pharmacy2020

Tailor-made pharmacy furnishings

The design, the equipment and the furnishings of a pharmacy hold a key role in its overall performance. The concept of shop fitting, i.e. the study, design and furnishing of…

Statistical analysis as a guideline to the decisions of the pharmacist 1200 631 Pharmacy2020

Statistical analysis as a guideline to the decisions of the pharmacist

Every pharmacy, regardless of its size and commerciality, has to record its needs using statistical analysis in order to identify its strengths and weaknesses, evaluate its results and improve its…

Pharmacy computerization 1200 631 Pharmacy2020

Pharmacy computerization

Pharmacies have come a long way and have changed their character and function; they are now modern department stores, one-stop-shops that are expanding their area of business every day. Given…

Pharmacies as part of the community 1200 631 Pharmacy2020

Pharmacies as part of the community

Pharmacist, Andreas Kallivokas, writes for Pharmacy2020.   The relationship between society and businesses is a complex issue. Society provides the framework within which a company operates; companies in return contribute…

Online pharmacy: a phenomenon of our times 1200 631 Pharmacy2020

Online pharmacy: a phenomenon of our times

The online pharmacy is the online service of a «physical» licensed pharmacy.  The two of them can perfectly co-exist as long as one basic term is met: the online pharmacy…

Music in your pharmacy? Yes, for a number of reasons 1200 631 Pharmacy2020

Music in your pharmacy? Yes, for a number of reasons

The majority of customers feel embarrassed when they enter a silent store where nothing is heard. This leads them subconsciously to leave and look for a friendlier and more intimate…

Millennial mothers: Αn interesting target group for your pharmacy 1200 631 Pharmacy2020

Millennial mothers: Αn interesting target group for your pharmacy

Who are considered millennial moms? Mothers who were born between 1980 and 2000. They form a very interesting target group which differs from previous generations and calls for a different…

The pharmacy’s customer loyalty program 1200 631 Pharmacy2020

The pharmacy’s customer loyalty program

Have you ever wondered if you reward your frequent shoppers and loyal customers or how you can grow your customer base? A pharmacy reward program is commonplace nowadays and one…

How can I offer the best possible service? 1200 631 Pharmacy2020

How can I offer the best possible service?

Modern pharmacies have gone beyond providing medicines or high-quality consumer products. The main concern for the pharmacist and his staff should nowadays be how to provide the best possible service…

The electromechanical study for a pharmacy 1200 631 Pharmacy2020

The electromechanical study for a pharmacy

Very often, due to ignorance or cost parameters, a pharmacist may neglect the overall image of his store. However, electrical and electronic installation, air conditioning and lighting are key factors…

Corporate identity helps differentiate the pharmacy from competition 1200 631 Pharmacy2020

Corporate identity helps differentiate the pharmacy from competition

Until lately, we used the word “pharmacy” to describe a category and not a particular store. So why are we now talking about developing a corporate identity for each and…

Content marketing tips for your pharmacy 1200 631 Pharmacy2020

Content marketing tips for your pharmacy

You decided to communicate with your audience. You print brochures, leaflets, pop-ups, you make use of SMS, social media, newsletters. You are on the right track. Informing and communicating with…

Consumers’ emotional profile 1200 631 Pharmacy2020

Consumers’ emotional profile

It will not be long before salesmen in sophisticated companies will be capable to “read” and understand each customer’s emotional profile. According to a new approach by neuroscience, we can…

Why you should attend a pharmacy conference 1200 631 Pharmacy2020

Why you should attend a pharmacy conference

Even if you have little or no time, you should attend industry events as you need to keep an eye on new strategies and learn more for your pharmacy business.…

Conducting a market research for your pharmacy 1200 631 Pharmacy2020

Conducting a market research for your pharmacy

Pharmacists need to conduct a market research based on scientific criteria before starting their own business. One cannot rely on luck or personal estimations and considerations; the key factors have…

Commercial architecture & conceptual design 1200 631 Pharmacy2020

Commercial architecture & conceptual design

Modern pharmacies have expanded dramatically their area of interest. They have evolved in one-stop-shops which provide beauty and welfare products, along with health and well-being consultation. Consequently, it is of…

Choosing the right products for your pharmacy 1200 631 Pharmacy2020

Choosing the right products for your pharmacy

It is not a simple task to decide which products to put on the shelves of your pharmacy. In the first place, you have to ask yourself a few simple…

Caring for my clients 1200 631 Pharmacy2020

Caring for my clients

The pharmacist-client relationship has shifted from just selling medicines to the creation of a personal relationship and an excellent customer service. Satisfying a pharmacy customer today is at the heart…

Business ethics as a means of growth & competitiveness 1200 631 Pharmacy2020

Business ethics as a means of growth & competitiveness

Pharmacist, Andreas Kallivokas, writes for Pharmacy2020. In the fifth book of Aristotle’s “Nicomachean Ethics” there is a special mention of “economics” and its difference with what we could call today…

Boost both physical & online sales 1200 631 Pharmacy2020

Boost both physical & online sales

Pharmacies are looking for ways to offer their customers a pleasant and seamless shopping experience, either through their physical store or through their website. Consumers are familiar with modern technology…

The law of the vital few & the trivial many 1200 631 Pharmacy2020

The law of the vital few & the trivial many

This story begins in 1906 with an economist who was observing the peas in his garden. The Italian Vilfredo Pareto, of course, was not just anyone. He was an outstanding…

3 things you should never tell your customers 1200 631 Pharmacy2020

3 things you should never tell your customers

The study “The Three Ds of Customer Experience” by James Allen, Frederick F. Reichheld and Barney Hamilton reveals that 8 out of 10 retailers (and pharmacists among them) believe they…

Is it wise for a pharmacy to use a human resources consultant? 1201 631 Pharmacy2020

Is it wise for a pharmacy to use a human resources consultant?

Let us make it clear altogether: this article applies to all pharmacies: small, medium, large or chains of drugstores. The collaboration with an outside human resources consultant saves money and…

Team spirit boosts your pharmacy’s results 1201 631 Pharmacy2020

Team spirit boosts your pharmacy’s results

All pharmacists dread extremely busy days, when the number of customers in queue is steadily increasing and the flow of work is augmenting every minute. These days are the cause…

Private label products at your pharmacy 1201 631 Pharmacy2020

Private label products at your pharmacy

Consumers’ preference to private label products has been a clear trend in recent years, although there are still people who mistakenly believe that these products are of inferior quality, maybe…

Satisfied customers lead to increased sales 1201 631 Pharmacy2020

Satisfied customers lead to increased sales

Satisfied customers mean two things for a pharmacy: first of all they are loyal and, secondly, they are willing to spend. We do not suggest that a pharmacist should be…

Goal-setting leads to success 1201 631 Pharmacy2020

Goal-setting leads to success

Luck and coincidence constitute, by no means, the way to success. Goal-setting is the way to get what you are aiming for, along with consistent and hard work. These are…

Neuro-marketing: its meaning, its value 1201 631 Pharmacy2020

Neuro-marketing: its meaning, its value

Marketing and psychology interweave. Why? Simply because marketing is the system and the method we use to price, display and sell products and services. And this system is based on…

Loyalty programs vs discounts: and the winner is… 1201 631 Pharmacy2020

Loyalty programs vs discounts: and the winner is…

Many pharmacies use discounts on consumer products to attract new customers and, consequently, to increase sales. This short-term practice is out of date, because modern pharmacists need to plan on…

Put in place an active marketing plan for your pharmacy 1200 631 Pharmacy2020

Put in place an active marketing plan for your pharmacy

Personalized communication and promotion are the key words for a pharmacy’s growth. Your marketing plan should be composed of applied actions to address the pharmacy clientele with innovative ideas, such…

Loyalty programs: reward your customers & boost sales 1200 631 Pharmacy2020

Loyalty programs: reward your customers & boost sales

Loyalty programs, very popular nowadays, are based on a simple principle. The pharmacy rewards its loyal customers and strengthens its relationship with them, thus generating more sales. A well-designed and…

6 stimuli that determine customer’s final choice 1200 631 Pharmacy2020

6 stimuli that determine customer’s final choice

Have you ever wondered how do customers reach the final decision of buying a product? According to medical studies that are used by the science of neuro-marketing, six main stimuli…

Promoting your pharmacy 1200 631 Pharmacy2020

Promoting your pharmacy

Effective communication with the existing and the potential audience is the pillar of success of a pharmacy. Nowadays, communication has to be direct and personalized. A pharmacist is rarely qualified…

Customer: Τhe Cornerstone of CRM 1200 631 Pharmacy2020

Customer: Τhe Cornerstone of CRM

Modern businesses need to have in-depth knowledge of their customers and thorough understanding of their expectations. They also need to be aware of what clients and customer chains are about,…

Do not give promises that you cannot deliver 1200 631 Pharmacy2020

Do not give promises that you cannot deliver

Certain pharmacists, trying to cope with the increased competition, overestimate their resources and, sometimes, exaggerate about the abilities of their staff or their suppliers. “We will bring it to you…

Increase your clients & keep the existing ones! 1200 631 Pharmacy2020

Increase your clients & keep the existing ones!

Pharmacists very often get obsessed with increasing their clientele. Many of them adopt a common misconception that once a consumer enters the pharmacy he can be considered as a permanent…

How to deal with impatient customers 1201 631 Pharmacy2020

How to deal with impatient customers

Quite a few pharmacists feel embarrassed when they have to deal with impatient or dissatisfied customers, who feel that the level of service is below their expectations. Indeed, the increasing…

Boost your sales with Visual Merchandising 1200 631 Pharmacy2020

Boost your sales with Visual Merchandising

Visual merchandising is one of the key tools of business promotion and it is used to attract customers and increase sales. This rule applies to modern pharmacies as well, so…

Pharmacy and innovation 1201 631 Pharmacy2020

Pharmacy and innovation

We will use the words of Steve Jobs, whose genius and brilliant ideas, as implemented in the Apple products, changed the world and the way we live: “Companies”, he said,…

Pharmacy supply: a risk analysis exercise 1201 631 Pharmacy2020

Pharmacy supply: a risk analysis exercise

Pharmacist Konstantinos Kakonikos writes for Pharmacy2020 I recently saw the following question at one of my accounts at the social media: “Two of my clients buy one drug package every…

Assessing the performance of a pharmacy 1200 631 Pharmacy2020

Assessing the performance of a pharmacy

Evaluation is a necessary procedure for any modern pharmacy. In fact, it is the cornerstone that defines its value, its strengths and weaknesses, its advantages and disadvantages compared to competition,…

Crisis management for your pharmacy 1200 631 Pharmacy2020

Crisis management for your pharmacy

A crisis is always unpredictable, it causes disruption of the smooth and seamless operation of a pharmacy and can damage its reputation towards its patients and clientele. So, a crisis…

Pharmacy decoration and visual displays 1201 631 Pharmacy2020

Pharmacy decoration and visual displays

Pharmacies had so far been identified in the consumer’s mind with a certain image: a store that supplies medicines and certain health products, which cannot be found elsewhere. No doubt,…

Personalize your pharmacy’s brand 1200 631 Pharmacy2020

Personalize your pharmacy’s brand

Why should patients and consumers prefer your pharmacy over your competitor at the corner? Some of the key factors which will help you set yourself apart from the competition is…

Digital technology and its importance for your pharmacy 1201 631 Pharmacy2020

Digital technology and its importance for your pharmacy

Pharmacies are part of the digital age and its technological marvels that make life easier for millions of consumers. Statistics have proven that info and short videos presented through advertising…

Attract more customers without discounting 1200 631 Pharmacy2020

Attract more customers without discounting

Have you ever wondered whether offering discounts is a good marketing policy for your pharmacy? The answer is “no”. In the long run, a pharmacy has no benefit from a…

Having profit from OTC drugs & other pharmacy items 1201 631 Pharmacy2020

Having profit from OTC drugs & other pharmacy items

Medicines continue to be a vital revenue, but they can not ensure your pharmacy’s growth and sustainability. Maximizing the sales of non-pharmaceutical products can. Here’s a what-to-do-list before you start…

Product categories & product placement 1200 631 Pharmacy2020

Product categories & product placement

Is there a coherent logic in placing the products in your pharmacy? How did you choose the colors and the lighting? Do you have complete control of the overall setup?…

The vision and mission of a pharmacy & its implementation strategy 1201 631 Pharmacy2020

The vision and mission of a pharmacy & its implementation strategy

Pharmacy, a complex business unit that combines traditional and modern operating conditions, has to create and adopt its own vision and strategy in order to survive and keep growing. Every…

Business plan: the cornerstone of your pharmacy 1201 631 Pharmacy2020

Business plan: the cornerstone of your pharmacy

You have decided to start your own pharmacy and now it’s time for you to put in place a robust business plan which will focus on financing, strategic alliances, key targets…

Are your customers satisfied? 1200 631 Pharmacy2020

Are your customers satisfied?

Pharmacists tend to keep a constant eye to sales, gross margin or net profit, but what about customer satisfaction? Customers are in the heart of the pharmacy’s operation; they are…

Pharmacy networking 1200 631 Pharmacy2020

Pharmacy networking

Successful businesses often arrive at a peak; they have no longer the dynamics or the means to continue expanding and growing. It is a decisive and critical point which requires…

Enter your
text here