Modern Consumer

Commercial architecture & conceptual design

Commercial architecture & conceptual design 1200 631 Pharmacy2020

Modern pharmacies have expanded dramatically their area of interest. They have evolved in one-stop-shops which provide beauty and…

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Caring for my clients

Caring for my clients 1200 631 Pharmacy2020

The pharmacist-client relationship has shifted from just selling medicines to the creation of a personal relationship and an…

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Boost both physical & online sales

Boost both physical & online sales 1200 631 Pharmacy2020

Pharmacies are looking for ways to offer their customers a pleasant and seamless shopping experience, either through their…

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3 things you should never tell your customers

3 things you should never tell your customers 1200 631 Pharmacy2020

The study “The Three Ds of Customer Experience” by James Allen, Frederick F. Reichheld and Barney Hamilton reveals…

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Private label products at your pharmacy

Private label products at your pharmacy 1201 631 Pharmacy2020

Consumers’ preference to private label products has been a clear trend in recent years, although there are still…

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Satisfied customers lead to increased sales

Satisfied customers lead to increased sales 1201 631 Pharmacy2020

Satisfied customers mean two things for a pharmacy: first of all they are loyal and, secondly, they are…

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Neuro-marketing: its meaning, its value

Neuro-marketing: its meaning, its value 1201 631 Pharmacy2020

Marketing and psychology interweave. Why? Simply because marketing is the system and the method we use to price,…

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Loyalty programs vs discounts: and the winner is…

Loyalty programs vs discounts: and the winner is… 1201 631 Pharmacy2020

Many pharmacies use discounts on consumer products to attract new customers and, consequently, to increase sales. This short-term…

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Put in place an active marketing plan for your pharmacy

Put in place an active marketing plan for your pharmacy 1200 631 Pharmacy2020

Personalized communication and promotion are the key words for a pharmacy’s growth. Your marketing plan should be composed…

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Loyalty programs: reward your customers & boost sales

Loyalty programs: reward your customers & boost sales 1200 631 Pharmacy2020

Loyalty programs, very popular nowadays, are based on a simple principle. The pharmacy rewards its loyal customers and…

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