Modern pharmacies have expanded dramatically their area of interest. They have evolved in one-stop-shops which provide beauty and…
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The pharmacist-client relationship has shifted from just selling medicines to the creation of a personal relationship and an…
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Pharmacies are looking for ways to offer their customers a pleasant and seamless shopping experience, either through their…
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The study “The Three Ds of Customer Experience” by James Allen, Frederick F. Reichheld and Barney Hamilton reveals…
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Consumers’ preference to private label products has been a clear trend in recent years, although there are still…
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Satisfied customers mean two things for a pharmacy: first of all they are loyal and, secondly, they are…
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Marketing and psychology interweave. Why? Simply because marketing is the system and the method we use to price,…
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Many pharmacies use discounts on consumer products to attract new customers and, consequently, to increase sales. This short-term…
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Personalized communication and promotion are the key words for a pharmacy’s growth. Your marketing plan should be composed…
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Loyalty programs, very popular nowadays, are based on a simple principle. The pharmacy rewards its loyal customers and…
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