Businessman

Neuro-marketing: its meaning, its value

Neuro-marketing: its meaning, its value 1201 631 Pharmacy2020

Marketing and psychology interweave. Why? Simply because marketing is the system and the method we use to price,…

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Loyalty programs vs discounts: and the winner is…

Loyalty programs vs discounts: and the winner is… 1201 631 Pharmacy2020

Many pharmacies use discounts on consumer products to attract new customers and, consequently, to increase sales. This short-term…

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Put in place an active marketing plan for your pharmacy

Put in place an active marketing plan for your pharmacy 1200 631 Pharmacy2020

Personalized communication and promotion are the key words for a pharmacy’s growth. Your marketing plan should be composed…

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Loyalty programs: reward your customers & boost sales

Loyalty programs: reward your customers & boost sales 1200 631 Pharmacy2020

Loyalty programs, very popular nowadays, are based on a simple principle. The pharmacy rewards its loyal customers and…

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6 stimuli that determine customer’s final choice

6 stimuli that determine customer’s final choice 1200 631 Pharmacy2020

Have you ever wondered how do customers reach the final decision of buying a product? According to medical…

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Promoting your pharmacy

Promoting your pharmacy 1200 631 Pharmacy2020

Effective communication with the existing and the potential audience is the pillar of success of a pharmacy. Nowadays,…

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Customer: Τhe Cornerstone of CRM

Customer: Τhe Cornerstone of CRM 1200 631 Pharmacy2020

Modern businesses need to have in-depth knowledge of their customers and thorough understanding of their expectations. They also…

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Do not give promises that you cannot deliver

Do not give promises that you cannot deliver 1200 631 Pharmacy2020

Certain pharmacists, trying to cope with the increased competition, overestimate their resources and, sometimes, exaggerate about the abilities…

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Increase your clients & keep the existing ones!

Increase your clients & keep the existing ones! 1200 631 Pharmacy2020

Pharmacists very often get obsessed with increasing their clientele. Many of them adopt a common misconception that once…

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How to deal with impatient customers

How to deal with impatient customers 1201 631 Pharmacy2020

Quite a few pharmacists feel embarrassed when they have to deal with impatient or dissatisfied customers, who feel…

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