Effective communication with the existing and the potential audience is the pillar of success of a pharmacy. Nowadays,…
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Pharmacists very often get obsessed with increasing their clientele. Many of them adopt a common misconception that once…
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Quite a few pharmacists feel embarrassed when they have to deal with impatient or dissatisfied customers, who feel…
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Evaluation is a necessary procedure for any modern pharmacy. In fact, it is the cornerstone that defines its…
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A crisis is always unpredictable, it causes disruption of the smooth and seamless operation of a pharmacy and…
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Have you ever wondered whether offering discounts is a good marketing policy for your pharmacy? The answer is…
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Medicines continue to be a vital revenue, but they can not ensure your pharmacy’s growth and sustainability. Maximizing…
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Pharmacists tend to keep a constant eye to sales, gross margin or net profit, but what about customer…
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