Creative & Architectural Services

POS Interior Commercial Optimization:
Branding & Visual Merchandising


Space Renovation | Set Up Service

POS Interior Commercial
Optimization:

Branding & Visual Merchandising

Study of remodeling the internal communication of an existing pharmacy, through the conception and creative development of the corporate identity, based on the personality of the founder and the organization of the promotion and signage of the product mix. The purpose of the project is the modern consumer approach, the customized atmosphere of the space, the use of technological means and the proper management of the operation of the pharmacy.

 

/ Objective /

  • Αttribution of founder’s character & personality
  • Differentiated image & atmosphere against competition
  • Increased prestige & recognition
  • More attractive commercial exploitation
  • Effective management of commercial promotions & product mix
  • Development of pharmacy services
  • Manage internal operations, supply & storage processes
  • Creating a pleasant work environment for employees

/ Brand Identity

  • Brainstorming process with pharmacy founder & creative team
  • Conceptualizing & designing creative approaches
  • Set fonts, colors & ad text
  • Finalizing corporate identity
  • Design of basic communication materials & packaging
  • Delivery of files to print shop & terms of use

/ Usage & Adaptations

  • Pharmacy loyalty program
  • Product & corporate promotion actions
  • Private label products
  • Promotion of laboratory unit
  • Print communication
  • Online sales channel
  • Web, Social Media & Email communication

/ Interior Architecture

  • Αποτύπωση υφιστάμενου εμπορικού χώρου & συστημάτων επίπλωσης
  • Προμελέτη διαρρυθμίσεων
    • Καταναλωτική πορεία
    • Προϊοντική κατανομή
    • Σημεία ενδιάμεσης εξυπηρέτησης
    • Διαχείριση ουράς & τελική εξυπηρέτηση
    • Βοηθητικοί χώροι & χώροι παροχής υπηρεσιών
    • Διακοσμητικά υλικά & κατασκευές
    • Γενικός & διακοσμητικός φωτισμός
    • Αυτόματα συστήματα διαχείρισης προϊόντων
  • Παράδοση Οριστικής μελέτης μερικής ανακαίνισης χώρου (με διατήρηση υφιστάμενης επίπλωσης)
    • Οικοδομικές εργασίες
    • Ηλεκτρομηχανολογικά σημεία
    • Προδιαγραφές Φωτισμού
    • Κοστολόγηση κατασκευαστικού έργου & Πίνακας προμηθειών
    • Οδηγίες & Περιγραφές κατασκευαστικής εκπόνησης για εργολάβους

/ Exterior Architecture

Design of exterior facades & environments.

  • Entrance/exit doors
  • Signage & Point Signs
  • Advertising & Information Points
  • Facade Decoration
  • Parking & Sidewalk
  • General & Decorative Lighting

/ Shop Fitting

Design & construction of customized furniture.

  • Counters & special equipment
  • Dividing walls
  • Intermediate systems & product displays
  • Audience waiting spaces
  • Service equipment
  • Promotional signage systems

/ Visual Merchandising &
Interior Branding

  • Product mix categorization plan
  • Communication of product categories & brands
  • Adaptation of corporate identity & space branding
  • Signage & Decoration of space, shelves & special constructions

/ Digital Signage Study

  • Study for the installation of interactive communication screens inside & outside the space
  • Design of special support structures & power supply for screens
  • Design & Upload Branded Essential Content, Slideshows & Video Animations
  • Future use of screens to display planned advertising messages
  • Potential to exploit digital media in collaboration with parapharmaceutical brands of the pharmacy

/ Result /

  • Personalized & branded image
  • Optimizing sales & customer volume
  • Increase pharmacy’s reputation to the local community
  • Undivided corporate image with external communication channels
  • Improving working conditions and internal communication
  • Contemporary commercial atmosphere & proper pharmacy operation