Creative & Architectural Services

360o Pharmacy
Commercial Architecture:
Branding, Interior & Exterior Design


New Space | Space Renovation

/Pharmacy Alliance POS
Modelling Commercial
Architecture:

Branding, Interior & Exterior Design

Holistic study of the site of the prototype pharmacy of the network, through the conception & creative development of the brand identity based on the philosophy of the local network and the commercial architecture of the site. The purpose of the project is the creation of a modern model pharmacy, the intact management of its operation, and the provision of supportive processes for cooperation with other pharmacies in the network.

 

/ Objective /

  • Character Performance & Network Philosophy
  • Differentiated image & atmosphere versus competition
  • Increasing prestige, recognition and unified identity & communication
  • More efficient commercial exploitation
  • Effective management of commercial projections and product mix
  • Development of pharmacy services
  • Management of internal processes of supply and storage operations
  • Development of support processes that will evolve aiming to the collaboration with other network pharmacies
  • Creating a pleasant work environment for employees

/ Alliance Brand Identity

  • Brainstorming process with network founders & creative team
  • Conceptualizing & Designing Creative Approaches
  • Definition of fonts, colours & advertising texts
  • Finalization of corporate identity
  • Design of basic communication materials & packaging
  • Delivery of files & specifications of use to printing shop

/ Usage & Adaptations

Brand identity specifications can be used in the future for effective branding of the network through appropriate adaptations to:

  • Adaptation to subsequent network pharmacies
  • Shared customer loyalty program
  • Product & corporate promotion actions
  • Private Label Products on the network
  • Promotion of Laboratory Unit
  • Print informational communication
  • A shared commercial online shopping channel to boost sales on the shared clientele base
  • Web, Social Media & Email Communication

 

/ Interior Architecture

  • Recording & mapping of building needs & urban planning
  • Composition of organizational charts, standard pharmacy operating procedures & collaboration procedures with other pharmacies
  • Preliminary arrangements
  • Consumer behavior
  • Product distribution
  • Points of in-between customer service
  • Management of queue & final service
  • Ancillary spaces & service providing spaces
  • Decorative materials & constructions
  • General & decorative lighting
  • Automatic product management systems
    • Delivery of final design of site construction
      – Building
      – Electromechanical spots
      – Constructional project Costing & Supplies table
      – Design Guidelines & Descriptions for contractors

/ Exterior Architecture

Construction study of exterior facade & surround space.

  • Doors of entrance/exit
  • Signage & Spot Signs
  • Advertising & Public Information Spots
  • Facade Decoration & Surround space
  • Parking & Sidewalk
  • General & Decorative Lighting

/ Shop Fitting

Construction study for special design of furniture systems.

  • Counters & service equipment
  • Dividing & wall compositions
  • Middle space systems & product displays
  • Customers’ waiting & gathering
  • Service equipment
  • Promotional projections & signage systems

/ Visual Merchandising &
Interior Branding

  • Product mix classification plan
  • Communication of categories & brands
  • Adaptation of corporate identity & space branding
  • Signage & Decoration of space, shelves & special constructions

/ Digital Signage Study

  • Study for the installation of interactive communication screens inside & outside the space
  • Design of special support structures & power supply for screens
  • Design & upload of branded essential Content, Slideshows & Video Animations
  • Future use of screens to display advertising messages of the marketing plan
  • Ability of economical exploitation of digital media in collaboration with famous parapharmaceutical brands of the pharmacy

/ Warehouse Design

  • Organization of warehouses based on collection, storage and replenishment procedures at the points of view of the site, as well as storage procedures of the other pharmacies of the network (if required)
  • Defining warehouse manager jobs & collaboration methodology
  • Management of long-term & short-term storage points

/ Result /

  • Personalized & branded image
  • Optimizing sales & clientele number
  • Increasing awareness of the local community
  • Undivided corporate image with other network pharmacies & external communication channels
  • Organizing of working and internal communication conditions
  • Modern commercial atmosphere & intact pharmacy operation
  • Supporting of the other network pharmacies through the storage spaces of the main pharmacy