Frantzeska Velmachou initially studied Architecture. However, the advertising world quickly won her over and so she changed her field of studies, graduating from the Graphic Design Department of AKTO Art & Design College.
Working as a Creative Art Director in the advertising sector for the last 20 years for big customer accounts and having won “Ermis Awards” and “Event Awards”; she decided to make a career change by taking the position of Group Communication Director at Pharmacy2020 and channelling all her advertising experience in the Pharmaceutical field.
She is an artistic person, who expresses herself through different types of art such as painting, photography and dance, among others. She loves organization and is particularly interested in people’s psychology and its impact on their decisions.