Marketing Services

New Pharmacy Αlliance Marketing Setup:
Local Market Research, Product Mix Consulting, Loyalty Program Set Up & Personnel Training


New Pharmacy | Set Up Service

/ New Pharmacy Αlliance Marketing Setup:

Local Market Research, Product Mix Consulting,
Loyalty Program Set Up & Personnel Training

Complete commercial organization of a newly established local pharmacy network, through research of the competitive & general market, organization of parapharmaceutical product mix & design of an undivided commercial policy & collective loyalty program.

 

/ Objective /

  • Assessment of quality & commercial policy of competition products
  • Finding the best product categories & brands
  • Study of local businesses that contribute to the purpose of the network
  • Targeting the audience through selected categories
  • Development of alternative categories
  • Resale of local products
  • Connecting commercially the network pharmacies & establishing common clientele among them
  • Monetary rewards of the customers depending on their purchases
  • History & nominal sales log
  • Consistent commercial policy for parapharmaceuticals
  • Cost reduction of value discounts
  • Developing partnerships with third parties

 

01/Market Research

Complete commercial organization of a newly established local pharmacy network, through research of the competitive & general market, organization of parapharmaceutical product mix & design of an undivided commercial policy & collective loyalty program.

 

  • Natural & E-commerce research for product opportunities
  • Demographic criteria for the network’s customer community
  • Purchasing audience temperaments & defining educational-social level
  • Type & Quantity of competing businesses & commercial anchors
  • Business services related to the purpose of the network
  • Research of local production community products
  • Researching the Broader Brand Trend in the Pharmacy Channel

/ Methodology

  • Οn site observation of local community & competition
  • Online research & data collection
  • Discussion with local consumers
  • Discussion with network administrators to collect proposals of interest

02/ Product Mix Consulting & Orders Management

Supply Chain Consulting & First Delivery Guidance · Consultation of brands & product categories of parapharmaceutical mix

 

  • Meeting with commercial representatives of product brands
  • Evaluation of commercial policy & product quality
  • Negotiation of trading terms – conditions of cooperation & training of personal pharmacy
  • Investigate a long-term relationship of support of supplier to network
  • Consulting on time ordering of products
  • Determine the placement of products in each pharmacy, by managing the need for differentiation at each pharmacy location.

03/ Alliance Loyalty ProgramDesign & POS Personnel Training

Design & Implementation of a common pharmacy network loyalty program, through commercial policy development, design of new member graphic design materials and training of pharmacy staff.

 

  • Stable commercial policy for pharmaceuticals
  • New member registration process & initial membership privileges
  • Single point collection systems, single redemption & individual valuation methodology
  • Terms & Conditions of Loyalty Program
  • Customization software consulting & IT client interface
  • Graphic design of new member registration supplies (print document & plastic card)
  • Advertising text for promotion
  • Training staff in customer service at each individual pharmacy of the network
  • On-site personnel training

/ Usage & Adaptations

The Loyalty Program can support the network’s commercial & advertising needs through customizations.

 

  • Actions of Interconnection & Integration of Pharmacy Network Clientele
  • Greater seasonal point reward in targeted categories & brands
  • Greater reward for targeted customer segments
  • Increasing customer numbers & attracting new groups
  • Acquisition of a common commercial online shopping channel to boost sales to common clientele
  • Promotion of pharmacy services
  • Personnel service record
  • Reduction of redemption cost through countervailing actions
  • Nominal recording of document distribution operations
  • Pharmacy interface with local businesses

/ Result /

  • Shared strategy & enhancement of networking through shared clientele, product mix & marketing policy
  • Commercial competition evaluation & identifying growth opportunities
  • Investing in the proper parapharmaceutical mix
  • Differentiation from competition (products & discount policy)
  • Define target groups of customers
  • Develop a tool for loyalty & customer engagement
  • Recording accurate data for business decision making
  • Develop a Loyalty Club for targeted communication
  • Background for launching shared marketing plan
  • Ability to interface with Online media & third parties