Who are considered millennial moms? Mothers who were born between 1980 and 2000. They form a very interesting target group which differs from previous generations and calls for a different strategy in order to be attracted to your pharmacy.
Millennial generation, otherwise Generation Y, is accustomed to speed and convenience. Millennial moms are proficient in technology, they think and decide quickly, they are family oriented and care a lot about their child’s health; what’s more, they are willing to spend more than the average shopper for services and products that satisfy them. So, in order to connect with them just keep in mind:
Go digital: millennial mothers are familiar with new technology, they have been born and raised in the digital age, they spend an average 2.5 hours on social media everyday! Keep in touch with them via SMS, newsletters, social media. They will love it!
Word of mouth: friends’ and relatives’ opinion is of great importance for the millennial moms. Your digital print is also very important and they will look for your pharmacy at the social media, they will read the reviews and likes you get.
Customization: millennial moms appreciate customization and individuality, not mass service. Personalizing the taste of their child’s medication is a great way to gain their confidence; suggesting a product especially for each one of them will make them feel unique; try to customize their shopping experience in your pharmacy and forget that millennial moms are already outspending the baby boomers generation.