Pharmacies are part of the digital age and its technological marvels that make life easier for millions of consumers. Statistics have proven that info and short videos presented through advertising screens, regarding OTC products, attract customers’ attention for 50 seconds on average, which is converted in buying the advertised products.
At the same time, buyers express satisfaction and describe the digital screen experience as a positive one. That’s why even smaller suppliers and health products’ manufacturers are looking for “visibility” through digital technology. Digital screens are ideal for this purpose, because the message they promote has low cost production and high conversion rate into awareness and sales.
Furthermore, during the peak hours digital signage is a pleasant and helpful way for the customers to get informed and stay entertained. Weekly promotions, seasonal campaigns, health infographics, information on prevention and treatment of common illnesses are some of the issues digital screens can display. The appropriate and smart placement of the digital screens in the pharmacy offers higher return on investment (ROI) than traditional promotional methods. Digital signage helps pharmacy combine information with sales and builds a pleasant ambience for the staff and the consumers. Bingo!