Visual merchandising is one of the key tools of business promotion and it is used to attract customers and increase sales. This rule applies to modern pharmacies as well, so let us look how it works and affects consumer psychology.
Psychology effect. It is generally accepted that the more attractive a store layout is, the more consumers are “lured” to buy. A well-designed store sets the right ambience for consumers to satisfy their needs. Visual merchandising tends to boost customers’ positive psychology, in order to attract and motivate them to make a purchase.
Investment cost. Many pharmacists are afraid of the costs implied, especially if they are financially deprived; however, it is an investment you cannot skip. Visual merchandising is a major factor to success and its cost is usually compensated in short time. Strong visual merchandising has a huge impact on customer experience, plus you only pay for it once.
Silent selling. Modern stores are actually designed to attract consumers’ attention. Visual merchandising is often called “the technique of silent selling”, because quite often the customer picks the products he wants by himself, without any involvement or suggestion from your staff.
In conclusion, a pharmacy has to be carefully designed, especially if the competition is really tough in the area. Details matter and visual merchandising is an investment that will bring its money back and help your pharmacy stand out.